Inhous

I wanted to design a logo for my own freelance graphic work. I spent a lot of dedicated time coming up with the name and then finalizing the logo process. Inhous was supposed to be a play on words sort of. I thought about how some companies hire outside contractors for jobs and then sometimes they just hire a person "in house" so they don't have to deal with contracting. I liked the idea of a freelance designer being symbiotic with clients in a way that felt very comfortable instead of it feeling like it was "just another outsider that we need to hire."

The logo itself took about 4 hours of really dedicated design process and ideation, and underwent a lot of surveying and interviewing to get to it's finalized look. The original design was absolutely horrendous but the one thing that stuck all the way through was the soft lettered "i" in the logo.

The 'i" was obviously just supposed to be from the word "inhous," but after some processing it started to take shape into what felt like the silhouette of a person, and it really helped visualize the kind of feeling I wanted when working with clients or customers.

Inhous is still a professional and modern design business but friendly, open, and easy to work with. The logo really captures one of my core beliefs in design, and in life.

Simplicity is Clarity.