Advertising
Touch grass.
Wear your sneakers.
Project Role
Creative Director
We weren’t built for screens. Sneakers weren’t built for shelves. Dirt, sun, real ground, that's where the story starts. Step out. Scuff them up. Live in them.
Photography
Adobe Photoshop
Life isn’t defined by where we go or what we own, but how we experience it. Moments matter because they don’t last. This campaign isn’t just about shoes it’s a reminder to step outside, feel the earth beneath you, and appreciate the fleeting moments with the things and people you love.
Share your step. Encourage someone else. Go outside and touch grass. Let it all matter.
