Poster Campaign
CityLife
CityLife is a poster campaign for the Tre Torri, the three towers, a hidden architectural landmark in the CityLife district in Milan, Italy. This project reduces the towers to their most basic form and recreates their contemporary style into a colorfully simple design. The posters, inspired by the Art Deco movement of the 1920's and 30's, place each tower in the centerfold to show off their incredibly unique form. Even in a two-dimensional space the towers have the same presence and impact of their architectural counterparts.
Using photo references of each tower, the Allianz, Generali, and Libeskind, I reconstructed them in Adobe Illustrator, to simple geometric shapes. Alone, each tower is individually strong, but when put together they unite and form a balanced architectural system, with each towers unique design complementing the other two. By translating this system into an illustrated graphic, I needed to preserve the same visual balance and relationships the Tre Torri held between each other, and project that balance into a print-ready composition.
To translate that balance into a similar visual direction, I used references from the Art Deco movement of the 1920's and 30's to elevate the towers’ geometry, color, and towering presence. The different colorful earth tones, solid simple shapes, and dynamic symmetry of each poster, for each tower, reflect the architectural spirit of the Tre Torri. Viewed together, the series mirrors the visual balance achieved by the Allianz, Generali, and Libeskind towers themselves.
